“Glamping” This Summer? Let COLEMAN Help You Out

Summer is officially back guys! Yeyyy! Camping and heading out to the mountains? Forrest? Or the beach? 
Why not do it in style.. the COLEMAN “Glamping” way?


“Glamping” or Glamorous Camping came to be out of an increased desire to get out of confined city spaces and revel in the outdoors among young adults and families. This rising outdoor trend, which focuses on outdoor enjoyment without giving up familiar conveniences helps to also encourage ‘real’ human interaction and rekindle relationships lost in this decade of digital dependence.


Jaime Lau, General Manager, SouthEast Asia – Coleman speaks before the media

Coleman Philippines recently hosted a group of media and bloggers to experience Glamping at very scenic Hamilo Coast at Pico de Loro Hotel and beach resort. This exclusive event also gave us the chance to meet Ms. Jamie Lau, Coleman’s Southeast Asia General Manager who gave an overview on what’s new with the company. She flew in from Malaysia just for this fun event!

She shared that in her many years of managing different products, the Coleman brand is her most fun and she gets to test each and every item and appreciates consumer feedback from its use.



Gerry Mendoza, Senior Brand Manager, Coleman

“The products we have are not only functional, but also innovatively designed to fit fun-loving stylish urbanites. We understand the needs of Glampers, the focus on speedy setup and tear down, compact design for easy storage, good mobility and pleasant aesthetics coupled with Coleman’s renowned, unmistakable mark of quality and durability assurance since 1901.” shares Coleman senior brand manager Gerry Mendoza.


Quenie Ganancial, Assistant Brand Manager, Coleman


Let’s all go GLAMPING, the Coleman way!

Also present during the presscon were Quenie Ganancial, Asst. Brand Manager Coleman PH, Rosary Ysmael and Ika Roxas-Ysmael of YMV & Associates, Inc, the PR firm behind this great US brand.
In the next five years, Coleman envisions themselves to be the leading brand spearheading Glamping in South East Asia with its range of products categorised into three Glamping related outdoor themes: 5 Minutes Campsite – get fuss-free shelters and rest areas set-up in the quickest time possible.  Gone are the struggles and lengthy hours to set up a camp site, with Coleman’s 5 minutes campsite series comprising of Instant Up tent, Instant Shade, Road Trip® grill, lounger cot and table picnic set.
GE DIGITAL CAMERARight after the presscon, we were led down to the picnic grounds of Pico de Loro Club Beach and got welcomed by the very cool “glamping” set ups of various display of outdoor Coleman products. The items we like looking at catalogues were just in front of us! From the portable stoves, grills, camping chairs and even an airbed, utensils and the in-demand tents which comes in many shapes and sizes. The Coleman PH Team managed to display real and authentic camping food stuff like marshmallows, corn on the cob, sausages and even yummy cupcakes!

GE DIGITAL CAMERAThere was an exciting Pitch-Your-Tent contest that made us pitch a tent within 5 minutes or less. The Coleman boys gave a quick demo on how to do it after which it was out turn to do so. Though most of us are familiar with pitching a tent, getting technical and precise with each Coleman part was an extra challenge. My team, Team One was declared winner among the four groups who participated. Our prize? Well we all wanted a tent each but Focus Global, Inc, Coleman’s local distributor gifted us with a cool massage at Pico’s in-house spa place Rain (Thai Spa). Many thanks for this grand prize! Me and four of my teamates all had a relaxing time.
GE DIGITAL CAMERAGood news for happy campers, Coleman will be organizing its first Glamping event in the country on May 24-25, 2014 in Clearwater Resort and Country Club in Clark, Pampanga, which is open to all Coleman fans by registration which starts April 21. Limited slots only guys.
GE DIGITAL CAMERASeaview_3Participants can look forward to meeting fellow “Glampers” and take part in unique Coleman activities.  The event will also give all participants an experiential use of the best and latest of Coleman’s products that make Glamping such a memorable gathering to remember among Coleman fans and patrons.
airbed00 Coleman New Coolers
After the Philippine Glamping event this will be followed by a series of similar events in Malaysia and Singapore to help build a Glamping community in the region.   More information on the upcoming events will be posted on Coleman’s Facebook page http://www.facebook.com/ColemanPhilippines.

Having been here for more than a century, Coleman is a stable household and outdoor brand that continues to evolve and adjust to the demands of times and its loyal consumers and afficionados. Standing the test of time, it is one brand that can continue on a century more.

Sign up now for the 1st Coleman Glamping event at Clark, Pampanga. See you all on May 24-25!


With blogger friends at the entrance of Hamilo Coast, Batangas who covered Coleman’s Glamping event. Pic credit: Jeman Villanueva for Orange TV Magazine

Many thanks Ms. Rosary Ysmael, Ms. Ika Roxas-Ysmael of YMV Inc. and Titanium Runner for having yours truly to this awesome Glamping peek!

Would also like to commend and thank the courteous staff of Pico de Loro Country Club for the awesome accommodation. I super liked the welcome card upon room check-in and the thoughtful “Good Night” note handwritten on a leaf. Woot! This coverage also gave us the chance to meet new media associates and bloggers,  a little time off from city life and enjoy a very nice relaxing time with nature and marvel the very serene, calm and breathtaking backdrop of the Hamilo Coves.


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